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8-31-2009: Demystifying Wisconsin: Crude dies

Once in a while, you might come across a 1973-base Wisconsin plate that looks a little "off." It's not your imagination: The state was using two different die sets during this period.

Plates using the "normal" die set were produced using a matched male and female pair, resulting in crisp stamping. This is the fashion in which most 1973-base plates were made; as well as all plates on bases since. The alternate die set (or "crude" die set) had a slightly different production method: Only a single male set of serial dies was used; impressed into a block of rubber or similar material. With no female die to maintain the shape of the character on the opposite side, a gradual tapering is present to the metal surrounding the imprinted characters. In addition, these plates invariably feature a somewhat messier and globbier paint job on the letters and numbers.

The alternate dies contain a few differences in form as well. While the "normal" dies of the period used a curved "7" and short bowl for the "5," the alternate dies employed a straight-line "7" and somewhat longer bowl in the "5." These design features would later reappear in the normal die set during the 1980s.

[Normal dies]


Normal dies

[Crude dies]


Crude dies

In assessing these "crude die" plates, I've made a few observations. They appear to have been primarily made and issued early in the 1973 base's run; as 73 and 74 naturals. And, they may not have been produced for all months. These are the various combinations I've confirmed so far:

Jan Jun Jul Sep Oct Nov Dec
Normal B35-039 LB 9231 P52-505 W11-606
Crude B54-718
B73-315
LC 8674
LC 9142
LE 8066
ND 4280 S46-624 U38-923
U42-777
U53-868
V12-151
V25-904
V30-464
W30-045
W35-827
W41-959
W60-676
X27-042
X37-026
X49-442
Y29-716
Y38-651
Y51-401
Normal AB 3531 LG 4251 NH 4014 S86-625 V77-641 WD 7880 Z77-717
Crude T32-486
T52-446
T65-599
T67-854
V96-524
Normal SF 1127 UC 1746


[70 truck plate] [70 farm plate] [74 truck plate]

The crude dies made appearances on a few non-passenger plates as well. So far, I've noticed them on late-period 1970-base light truck and farm truck plates, and on literally every 1974-base light truck plate I've seen not in a stacked-alpha overflow format. Oddly enough, I haven't seen any 1974-base farm truck plates with the crude dies; although that's not to say that they couldn't be out there.

If any readers happen to have a "crude die" Wisconsin plate on hand, I'd be curious to hear about it...so feel free to leave a comment below! Accurate deductions come from research, and more often than not license plate collecting research comes from observing and collecting information about a whole bunch of plates...


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